By NABATI, the world’s number one Cheese Wafer Brand, Nabati Noodle from Indonesia makes its first appearance in Vietnam, aiming to catch the attention of its target audience: the young and dynamic (18-25) who love new experiences -> Want to try a new noodle flavor -> NABATI now has spicy cheese noodles.
Like a launching campaign, we need to convey: "Food-tasty", "Spicy", "Young", "Active", "Powerful", "Cool & Adventurous" with the product's key message: “Đậm vị phô mai, dai ngon khó cưỡng”, through a series of communication products: Main Key Visual, iTVC, and an introductory video for a noodle cooking contest."
CREDIT
Client: Nabati Vietnam
Brand Team: Hieu Hanh, Vinh Loc
Producer: Ji Cen
Creative & Art Director: Bùi Đức Thịnh
TVC Director: Duy Luat
PRODUCTION:
Account: Thinh Bui
AD 1: Le Dang
AD 2: Dong Ngoc Lan
DOP: Kiet Hao Lam
Robot & Technical: Huy Đoàn, Duy Luat
Stylist: Kim Lai
Food - Stylist & Shooting: Khoi Food art
POST PRODUCTION:
Edit & Color Grading: Duy Luat
VFX & CGI: Ji Cen
Motion Team: Ji Cen, Bảo Nguyễn, Bùi Đức Thịnh
Compositing: Ji Cen
3D Team: Nguyễn Hoàng Khang, Anh Trịnh, Duy Luat
Music producer: Nguyễn Dương
Record - Mixing & Mastering: NDStudio
Design Team: Bùi Đức Thịnh, Kha Có Râu, Bảo Nguyễn
Coloring The KV-Sketch: Trùn Kim Nhân
Retouch: Nguyễn Phúc Thuần